Campaign Types
      Back to home
      1. ProductWind Help Center
      2. Campaign Creation
      3. Campaign Types

      What is a Support Marketing Promotion Campaign?

      Drive higher share of voice, reviews and SEO rankings during promotional periods.

      Campaign Overview 
      With marketing promotions happening all year round, it's crucial to increase your product’s visibility when traffic is high, making it easier to gain a greater share of voice during your event. This campaign is designed to help you boost your product’s visibility during a promo period, ensuring it’s optimized for success.


      How Does it Work?
      By leveraging Brand Advocates or a combination of Standard UGC Creators and Brand Advocates, you can generate fresh reviews and ratings to improve your product’s standing and boost SEO during your event. Whether your listing hasn't received reviews in a while or your rating needs a bump before a promo period, this campaign helps you optimize for conversions.


      Key Capabilities:

      1. Strategic Creator Selection: Utilize Brand Advocates strictly to generate a flow of organic traffic to your listing, or add in Standard UGC creators for authentic, trusted reviews and ratings
      2. SEO & Visibility Enhancement: Improve your product’s discoverability by increasing review volume and engagement, boosting organic ranking during peak sales days.

      Who Can Benefit?
      This feature is now available to all clients operating on Amazon and Walmart. Stay tuned for more retailers coming soon!



      Key Metrics:

      • Increase Share of Voice: Gain visibility before peak traffic days.
      • Boost Ratings & Reviews: Generate fresh engagement for your listing.
      • Improve SEO: Strengthen discoverability during high-traffic periods.




      Getting Started:

      1. Open up your Momentum dashboard and go to the proposals tab. Click “Create Campaign”

        Campaigns _ Client _ Placeholder Product-4

      2. In the “Add Product” section, click the search bar and select the product you want to promote

        Add Product-1

      3. Under Campaign Goal, select “Support Marketing Promotion” and the start/end date of your promotion

        Select Goal and Date

      4. When generating a recommendation, you will also be given a launch date recommendation based on your promotion dates.

        Recommendation

      5. Fill out the remaining fields and schedule your campaign.


      FAQs:


      When inputting my expected sales, do I take into account what I would sell with the promotion?
      Yes, when inputting your sales you want it to be what you expect for the 30 days including the lift you expect to see during your promotion.


      Can I use this campaign type for Prime Day?
      No, we suggest using the Seasonal Event Campaign type for Prime Day promotions.



      Related Articles:

      • What is a Seasonal Event Campaign?
      • What is a Market Research Campaign?