A Review Boost Campaign is aimed at significantly increasing the number and quality of reviews and ratings for a product on online marketplaces.
Campaign Overview:
A Review Boost Campaign is aimed at significantly increasing the number and quality of reviews and ratings for a product on online marketplaces. This type of campaign is crucial for enhancing a product's credibility, and overall sales performance by improving the product rank on retailer platforms.
How Does it Work?
The primary goal of a Review Boost Campaign is to significantly increase the number of authentic reviews and improve the star rating of an existing product. Unlike campaigns focused on driving initial sales, this campaign centers on enhancing the product’s credibility through higher ratings and more reviews. The higher the star rating, the more likely the product is to convert potential buyers into customers.
- Optimal Star Rating: The ideal star rating for maximum conversion rates falls within the 4.75 to 4.99 range. Products in this band tend to have the highest conversion rates on average.
- Strong Conversion Performance: Products with an average rating of 4 stars and above show strong conversion performance.
- 4.0 stars: Good
- 4.25 stars: Better
- 4.5 stars: Even better
- 4.75 stars: The "north star" goal
For example, increasing a product's star rating from 4.0 to 4.25 will visually display a 4.5-star rating on Amazon, significantly boosting the overall conversion rate. By focusing on these key rating thresholds, a Review Boost Campaign aims to improve the product's credibility, attract more customers, and drive higher sales.
Who Can Benefit:
Any brand with an existing product can utilize a Review Boost Campaign on Amazon, Walmart, Target and Best Buy. Ask about other supported retailers!
Key Capabilities:
- Increased Sales: Reviews and ratings are powerful influencers of consumer behavior. A higher volume of positive reviews can significantly increase conversion rates, leading to a substantial boost in sales.
- Enhanced Product Credibility: Authentic reviews help build trust with potential buyers, providing social proof that the product meets customer expectations.
- Improved Organic Ranking: A higher volume of positive reviews can improve the product's visibility in search results on retailer platforms, leading to more organic traffic and sales. This is a key factor in long-term sales growth.
- Flexible Application: This campaign can be tailored to meet specific client needs, whether it’s for existing products with few reviews or revitalizing an older product with a declining review count. The focus on reviews can help address specific pain points related to consumer trust and visibility.
- Competitive Edge: In markets where similar products compete for consumer attention, a higher volume of positive reviews can differentiate a product, giving it a competitive advantage.
- # of reviews/ratings
- Change in star rating before vs post campaign period
Use Cases:
- Product has less than 50 reviews/ratings > increase quantity of reviews/ratings
- Star rating has dropped below 4 stars > improve star rating
Getting Started:
1. In the Momentum platform, navigate to the Brand > Campaigns > Proposals > + Create Campaign
2. Create the Campaign by setting up the Campaign Name > Selecting or adding the Product
3. Select the Campaign Goal > Review Boost > Add estimated Unit Sales > Add desired star rating > Generate recommended Creators
4. Review the auto-generated proposal and make any necessary adjustments to your campaign. Select the campaign launch date and review the creator schedule. Review the campaign timeline. Once ready, hit the Next button at the bottom of the page.
5. Select how to pay for the campaign: Use existing credits, there is an existing invoice or generate a new invoice. Complete steps to setup payment/invoicing and hit the Schedule Campaign button
FAQs:
What are the KPIs I can measure for a Review Boost Campaign?
The key performance metric is total number of reviews and ratings and change in star rating performance.
What star rating should I aim for to maximize conversions?
While any rating above 4 stars is beneficial, aiming for a rating between 4.75 and 4.99 is ideal as it generally yields the highest conversion rates.
What is the typical duration of a Review Boost Campaign?
A Review Boost Campaign typically spans 6 to 8 weeks. The timing of these reviews and ratings depends largely on the sales velocity of the product. As sales increase, reviews and ratings will naturally follow, providing valuable social proof and enhancing the product's credibility.
How do you ensure the reviews are authentic?
We work with verified purchasers who provide genuine feedback based on their actual experience with the product. This helps in accumulating authentic reviews that build trust with potential buyers.
Can a Review Boost Campaign help if my product has a low initial rating?
Yes, even products with lower initial ratings can benefit significantly. For example, increasing a product's rating from 4.0 to 4.25 can visually appear as a 4.5-star rating on Amazon, which can greatly improve the conversion rate.
How does the campaign handle products that already have a high number of reviews?
Even for products with a high number of reviews, maintaining and slightly increasing the star rating can lead to better conversions. Consistently receiving fresh and positive reviews helps sustain the product’s credibility, driving relevancy and sales momentum.