An Existing Product Campaign is designed to boost the visibility, demand, and sales of an established product.
Campaign Overview
An Existing Product Campaign is designed to boost the visibility, demand, and sales of an established product. This campaign is particularly effective in creating a surge in consumer interest ahead of key promotional periods or peak seasons.
How Does it Work?
The primary goal of an Existing Product Campaign is to generate a significant increase in traffic, sales, and positive reviews for the product helping to drive a surge in demand. This is achieved by driving significant external traffic to the product's listing, generating purchases, and accumulating fresh reviews and ratings that increase relevancy.
Who Can Benefit:
Any brand with an existing product can utilize an Existing Product Campaign on Amazon, Walmart, Target and Best Buy. Ask about other supported retailers!
Key Capabilities:
- Increased Visibility: By leveraging creators, the product gains an increase in external traffic, helping to improve product rank and discoverability.
- Boosted Sales: The combination of heightened visibility signals the retailer algorithm that the product is in demand. This is especially valuable during promotional periods or peak seasons when competition is fierce, and capturing consumer attention is critical.
- Enhanced Product Credibility: Positive reviews and ratings generated through these campaigns can significantly enhance the product's credibility and signals to the retailer algorithm that the product is relevant.
- Competitive Advantage: By effectively timing these campaigns around key periods, brands can gain a competitive edge, capturing market share from competitors.
Key Metrics:
- # of SEO wins
- # of reviews/ratings
- # of UGC content
Use Cases:
- Drive a surge in demand ahead of promotional periods and/or peak seasons
- Boost visibility and improve product relevancy
Getting Started:
In the Momentum platform, navigate to the Brand > Campaigns > Proposals > + Create Campaign:
Create the Campaign by setting up the Campaign Name > Selecting or adding the Product:
Select the Campaign Goal > Existing Product Launch > Add estimated Unit Sales > Generate recommended Creators:
Review the auto-generated proposal and make any necessary adjustments to your campaign. Once ready, hit the Next button at the bottom of the page.
Select the campaign launch date and review the creator schedule. Option to add search terms to be tracked and competing products for benchmarking during the campaign period. Review the campaign timeline. Once ready, hit the Next button at the bottom of the page.
Select how to pay for the campaign: Use existing credits, there is an existing invoice or generate a new invoice. Complete steps to setup payment/invoicing and hit the Schedule Campaign button:
FAQs:
What are the KPIs I can measure for an Existing Product Campaign?
The key performance metrics include traffic, product rank/Page 1 SEO wins, sales, reviews/ratings and speed to launch.
What is the typical duration of an Existing Product Campaign?
An Existing Product Campaign typically spans 6 to 8 weeks. Within this timeframe, the campaign activities are structured as follows:
- First 30 Days: This period encompasses all creator purchases and content deliverables, ensuring that the product gains initial traction and visibility. By the end of these 30 days, all promotional activities by creators are completed.
- 4 to 8 Weeks: During this extended period, the campaign focuses on capturing reviews and ratings. The timing of these reviews and ratings depends largely on the sales velocity of the product. As sales increase, reviews and ratings will naturally follow, providing valuable social proof and enhancing the product's credibility.
How can I ensure my Existing Product Campaign is successful in driving demand ahead of a promotional or peak period?
To maximize the effectiveness of your Existing Product Campaign and create a significant surge in demand, we recommend starting the campaign at least 4 weeks before the beginning of the promotional or peak period. This lead time allows you to build momentum and generate interest, ensuring that your product is well-positioned and highly visible as the promotional period begins. By initiating the campaign early, you can capitalize on the increased traffic and engagement, driving more sales and reviews when it matters most.
Can the campaign be customized for different promotional periods?
Yes, the campaign can be tailored to align with various promotional periods, whether it's a seasonal peak, holiday sale, or any other significant event. This customization ensures the campaign meets specific promotional goals.
Can I save my proposal?
Yes. You can save your proposal at any time during the proposal creation using the Save Proposal button at the top of the page.
I have no credits left, can I add more?
Yes. Reach out to your dedicated support team to add more credits to your account.