Time to Review provides actionable insights into the speed at which your product collects reviews and ratings on Amazon, empowering you to optimize your product launches and outperform competitors in your category.
What Is Time to Review?
Time to Review is a data-driven benchmarking tool that measures the number of days it takes for a product to reach its first 20, 50, and 100 reviews on Amazon. ProductWind benchmarks your product against four top-selling ASINs in the same category, or can compare it to your own product listings. By leveraging this data, you’ll be able to track how quickly a Product Launch campaign drives reviews/ratings to your listing.
Why It's Important
Speed is everything. Reaching key review milestones quickly is a strong predictor of long-term success on Amazon. Products that hit 20 reviews within the first two weeks are more likely to become best-sellers, while the average product takes about six months to reach this point. Achieving reviews quickly can lead to a 108% increase in sales, boost conversion rates, and improve product visibility in search results.
With Time to Review, you can see exactly how fast your product is gaining reviews compared to competitors.
How It Works
The Time to Review tool provides:
- Benchmarking data that compares your product’s review accumulation against top competitors.
- Insights into how quickly your product reaches 20, 50, and 100 reviews, which are critical indicators of your product’s launch success.
- The ability to benchmark your products against each other, or competitors so you can track the performance of multiple listings.
By tracking this data, you’ll gain an understanding of how quickly your product is moving from launch to maturity, allowing you to refine your marketing efforts accordingly.
Who Can Benefit?
This feature is now available to all audiences running Product Launch campaigns on Amazon. Important Note: TTR cannot be measured if a new ASIN is variated to existing ASINs during the campaign period.
Key Capabilities
- Benchmarking Against Competitors: Compare your product’s review speed against the top ASINs in your category.
- Custom Benchmarks: Benchmark your new products against your own existing listings or other products launching at the same time
- Predictor of Success: Use Time to Review data as an early indicator of whether your product will succeed in its first year.
- Visibility and Ranking Optimization: Leverage review speed to improve your product’s conversion rate, visibility, and ranking on Amazon.
Getting Started
- In the Momentum platform, navigate to the desired campaign, Brand > Campaigns > Select Campaign.
- Once you are on the campaign overview page, click on the E-commerce tab > then select the Benchmarking tab
- Once in the Benchmarking tab you are able to review the Time to Review summary.
FAQs:
How many products can I benchmark against?
You can track up to three products simultaneously using the Time to Review tool. This allows you to gain a comparative understanding of how your product is performing in terms of review accumulation relative to a select few competitors or your own existing listings.
Is this feature available for all campaign types?
The Time to Review feature is specifically designed for those who are running a Product Launch campaign on Amazon. This focus allows the tool to provide the most accurate and actionable insights during the critical early stages of your product's life cycle.
Can Time to Review be measured if my product is variated?
No, Time to Review cannot be measured if your new ASIN is variated to an existing ASIN during the campaign period. Variating an ASIN can lead to discrepancies in review tracking, making it difficult to accurately assess the performance of your product. To ensure that you can effectively utilize the Time to Review tool, it's essential to maintain your product as a distinct ASIN throughout the benchmarking process.