Campaign Types
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      What is a Seasonal Event Campaign?

      Seasonal Event Campaigns are designed to target these factors, positioning your listing for success well ahead of high-demand periods.

      Campaign Overview 
      With a seasonal event approaching, it's crucial to increase your product’s visibility when traffic is lower, making it easier to gain a greater share of voice before peak sales days. Seasonal Event Campaigns are designed to target these factors, positioning your listing for success well ahead of high-demand periods


      How Does it Work?
      By leveraging Brand Advocates or a combination of Standard UGC Creators and Brand Advocates, you can generate fresh reviews and ratings to improve your product’s standing and boost SEO before peak sales days leading into your event. Whether your listing hasn't received reviews in a while or your rating needs a bump before a promo period, this campaign helps you optimize for conversions.


      Key Capabilities:

      1. Pinpointing products to optimize: Flag ASINs/SKUs that need a visibility lift due to outdated reviews, low star rating, or slipping rank
      2. Boosting SEO: Secure top search rank for event-specific keywords ahead of major buying windows
      3. Maximizing conversions: When event traffic hits, your product will be visible, credible and positioned to sell

      Who Can Benefit?
      This feature is now available to all clients operating on Amazon and Walmart. Stay tuned for more retailers coming soon!


      Key Metrics:

      • Increase Share of Voice: Gain visibility before peak traffic days.
      • Boost Ratings & Reviews: Generate fresh engagement for your listing.
      • Improve SEO: Strengthen discoverability leading into high-traffic periods.

      By optimizing your product pages before the promo period, you set the stage for higher conversions when it matters most




      Getting Started:

      1. Open up your Momentum dashboard and go to the proposals tab. Click “Create Campaign”

        Campaigns _ Client _ Placeholder Product-4
      2. In the “Add Product ” section, click the search bar and select the product you want to promote

        Add Product-2
      3. Under Campaign Goal, select “Seasonal Event” and the specific seasonal event. Add in estimated sales and select “Generate Recommendation”

        Seasonal Event Dropdown-1

      4. When generating a recommendation, you will also be given a launch date recommendation based on your specific event.
        Sales Velocity
      5. Fill out the remaining fields and schedule your campaign.

      FAQs:

      What types of products benefit most from this campaign?
      Any product that hasn’t received any recent reviews, that has a low star rating, or needs more visibility can benefit. It’s especially useful for items you want to feature in upcoming promotions or seasonal events.


      What if there is a seasonal event that I participate in that's not included in this list?
      Reach out to your Client Success Manager and let them know there is an opportunity that you’d like to participate in.


      Do I have to go with the date that Momentum recommends for my campaign?
      No, you have the option to choose a different launch date for your campaign, but suggest using our recommendation for optimal results.


      Related Articles:

      • What is a New Product Launch Campaign?
      • What is an Evergreen Campaign?
      • What is a Review Boost Campaign?
      • What is an Existing Product Campaign? 
      • What is a Support Marketing Promotion Campaign?
      • What is a Market Research Campaign?