Sponsored Rank is a new feature that enhances your ability to track product performance in sponsored search results
What is Sponsored Rank?
Sponsored Rank is a new feature that enhances your ability to track product performance in sponsored search results. Through an auction process, sellers bid on keywords relevant to their products. ProductWind now monitors your product's rank across these competitive sponsored search terms and provides insights when your product achieves a page 1 rank (top 20 slots)
Why Is This Important?
Having your product appear on page 1 in both organic and sponsored slots significantly boosts your share of voice. With the ability to occupy up to two slots on a single page, you can now gain valuable insights into your product's presence in both organic and sponsored positions, helping you optimize your marketing strategies.
Who Can Benefit?
This feature is now available to all clients!
Key Capabilities:
- Comprehensive Sponsored Rank Tracking: Monitor your product’s performance across relevant and competitive sponsored search terms
- Enhanced Visibility: Benefit from new insights that highlight significant sponsored rank improvements, giving you a clearer understanding of your product’s SEO progress
FAQs
Can all these sponsored page 1 wins be allocated towards our ProductWind campaign?
No, these sponsored page 1 wins cannot be fully allocated towards our ProductWind campaign. While we provide valuable insights into your product's performance in sponsored search results, we lack comprehensive visibility into your overall paid advertising strategy. Each seller may have different bidding practices, keyword targets, and campaign objectives that influence their sponsored rankings. For a more holistic understanding of your product’s performance, we recommend analyzing your overall paid strategy in conjunction with the insights we provide.
How does Sponsored Rank tracking differ from organic rank tracking?
Sponsored Rank tracking focuses on the positions achieved through paid bids on specific keywords, while organic rank tracking reflects your product's natural visibility based on SEO factors. By tracking both, you get a complete view of your product’s presence in search results and can optimize strategies across paid and organic channels.
How frequently is Sponsored Rank data updated?
Sponsored Rank data is typically updated weekly, allowing you to monitor recent shifts in your product’s paid search performance. This ensures you’re kept up-to-date on any changes in rank, so you can adjust bids or keywords to maintain visibility on page 1.
What should I do if my product isn’t achieving page 1 rank in sponsored results?
If your product isn’t reaching page 1, consider optimizing your bids or targeting different, but relevant, keywords. You may also analyze your competitors' performance on these terms to refine your strategy. ProductWind’s insights can help you identify where adjustments may be needed to boost your sponsored rank.