SEO Insights

Our latest update enhances your ability to track how your products are performing at scale in organic search results.

What’s New in SEO?
To help you stay ahead in the competitive landscape of organic search, we have improved our SEO insights, designed to help you optimize your strategies and achieve better results. Our latest update enhances your ability to track how your products are performing at scale in organic search results. Here are the key improvements:

• Expanded Search Term Tracking: We now track a broader range of relevant and competitive search terms to provide a more detailed picture of your product’s SEO performance.
• New Rank Movement Insight: In addition to notifying you when your product reaches a page 1 position (top 20 slots), or when your product moves up by 100 or more slots during a campaign period, we now alert you when you have maintained a page one win during a campaign. 

Why Is This Important?
These enhancements significantly increase the scale of our organic search term data, offering you deeper insights and greater visibility into your product's rank performance. This allows you to better understand and optimize your SEO strategies, ensuring your products gain maximum visibility.

Who Can Benefit?
This feature is now available to all clients!

Key Capabilities:

• Comprehensive Rank Tracking: Monitor your product’s performance across a wider range of relevant and competitive search terms
• Enhanced Visibility: Benefit from new insights that highlight significant rank movements, giving you a clearer understanding of your product’s SEO progress

FAQs

Who can benefit from these SEO improvements?
These SEO enhancements are available to all clients, helping businesses track and optimize their product's search performance on a larger scale.

How are search impressions counted?
Total search impressions include keywords that were already on page 1 as well as keywords that moved to page 1 during the campaign period. Weekly search impressions count only keywords that were on page 1 during that specific week.

What happens if a keyword drops off page 1 after a week?
If a keyword drops off page 1 in week 2, its search impressions will not be counted for that week. We only count search impressions for keywords that remain on page 1 within the specific week of tracking.

How can I use expanded search term tracking to improve my SEO strategy?
With expanded search term tracking, you can identify additional relevant keywords where your products may be competitive. This helps you spot new optimization opportunities, refine your content, and adjust your SEO strategy to target more specific search terms, increasing visibility and potential traffic.

What types of rank movements trigger notifications?
Notifications are triggered when your product achieves a page 1 position (within the top 20 slots) or experiences a significant rank jump of 100 or more positions during a campaign period. These alerts help you track major changes in search visibility and adjust your strategy accordingly.