How to Win Deal Days with ProductWind

📅 Start Early   🔼 Rank Higher   💰 Sell More

The algorithm is answering one question:

👉 “What’s the thing people are most likely to buy?” (aka: relevance)

Marketing to the algorithm means actively sending strong signals that your product is the most relevant choice and the thing shoppers are most likely to buy.

Seasonal Events Have a 2-Month Build

Deal Day Periods Have an Instant Build

Top 5 Signals to Win the Algorithm

Orchestrate campaigns to deliver increasing intensity across the core algorithmic signals.

✅ Traffic
✅ External Traffic
✅ Conversion Rate
✅ Sales
✅ Sales Velocity

How to Win Deal Days on Amazon & Walmart

💡  Lead-in and Drive Traffic Early
Market to the algorithm, boosting your share of voice, so your products are “on top of the wave” and can ride the wave of demand that happens on Deal Days.

• Use a ProductWind Seasonal Event Campaign
• Plan ahead! Understand budget allocation early and set up your Deal Days campaigns in Momentum early
• Schedule campaigns to launch 2–3 weeks before Amazon Prime Day and Walmart Deals Days to build momentum and boost organic rank ahead of peak traffic
• By default, creator purchases will end the last day of the deal day period

📌 Please note:
Amazon/Walmart typically announces official Deal Day dates in June. While campaign timelines can be adjusted once dates are confirmed, our current planning is based on estimated windows — most likely either July 15–18 or July 22–25. These are educated guesses based on past Deal Days trends and are subject to change.

💡  Lead-out and Drive Conversion

Drive conversions with shoppers who missed the deal but are still looking to buy. Typically, brands turn off ad spend and marketing efforts the day after Deal Days. This leaves an opening to boost organic rank to target people who may have missed Prime Day or Walmart Deal Day, but are still looking to purchase.

• Use a ProductWind Support Marketing Promotion Campaign post Deal Days
• Plan ahead! Understand budget allocation early and set up your Lead-out campaigns in Momentum early
• Schedule campaigns to launch the day after the Deal Days event period ends
• If you're running an extended discount or coupon, we recommend extending your campaign through the final day of your promotion to maximize visibility and sell-through
  
  

Deal Days Best Practices on Amazon and Walmart

💡  Choose a Deal Strategy
Once your product visibility is high, boost conversion with limited-time deal tactics:

• Prime Exclusive Deals:
  • Great for Prime members and often preferred during high-traffic periods
• Coupons:
  • Still an effective lever, even with Amazon’s updated fee structure. Coupons remain a powerful signal to customers that they’re getting a deal, especially when paired with high organic rank and strong product detail pages.

According to 2024 Momentum Commerce research, 20% Off coupons are used only 50% of the time—making the real average discount just 10%.

💡  Build Product Pages that Convert
Your product detail pages (PDP) are critical to turning browsers into buyers. High-quality content isn’t a last minute fix, it’s a long-term investment that should be made well before Deal Days. 

• Optimize Image stack, title, bullets, and description
• Use A+ content to boost conversion
• Keyword strategy
• Schedule storefront updates to showcase Prime Day deals and promotions

💡  Make Your Ads More Efficient
Improve your product’s relevance early so your ads work smarter, not harder. Using ProductWind campaigns to boost your organic rank before increasing ad spend sets the stage for better ad performance and stronger return on investment.

• Start with ProductWind Campaign to improve your organic rank before increasing ad spend, so your products are already “on top of the wave” when Prime Day and Walmart Deal Day traffic hits
• With stronger relevance, your ads see higher click-through, better conversion, and more efficient ACoS.

💡  Lockdown Inventory Early
Avoid the last-minute rush to meet Amazon’s FBA deadlines. Instead, plan ahead by forecasting demand using data from past Prime Days and holiday seasons. Adjust your SKUs accordingly and have contingency plans ready to stay ahead. 

• Submit Best Deals and Lightning Deals by end of May
• Submit price discounts before July. The window opens in early May and closes 6 hours before event

For more information reach out to ✉️ cs@productwind.com