ProductWind specializes in native advertising campaigns designed to meet a variety of marketing objectives.
Campaign Overview:
ProductWind specializes in native advertising campaigns designed to meet a variety of marketing objectives. Our campaigns leverage the power of social influencers, user-generated content (UGC) creators, and brand advocates to drive traffic, generate reviews, improve product ratings, and boost overall sales performance.
Each campaign type is tailored to specific goals, from launching new products and boosting existing ones to maintaining long-term product visibility and enhancing star ratings. By partnering with creators who produce authentic, engaging content, we ensure that our clients' products achieve maximum visibility and credibility across online marketplaces like Amazon, Target, Walmart, and Best Buy.
Campaign Types:
- New Product Launch: Designed to quickly ramp up new products, significantly reducing the time from launch to achieving sales momentum. This campaign leverages the "honeymoon period" on platforms like Amazon to maximize visibility and early success.
- Existing Product Launch: Aims to boost demand for existing products ahead of promotional periods or peak seasons. It focuses on driving traffic, sales, and reviews/ratings, positioning the product for enhanced performance during key periods.
- Boost Star Rating: Targets the accumulation of authentic reviews and improved star ratings. By increasing the star rating, the product becomes more likely to convert potential buyers, significantly enhancing its market performance.
- Evergreen Campaign: An always-on, continuous marketing approach that extends the life of a product online. This campaign type maintains product visibility and sales performance over an extended period, ideal for sustaining momentum post-launch.
Campaign Period:
The standard ProductWind campaign period is 30 days. All campaigns follow a structured 4 to 8 week timeline to ensure optimal results:
- First 30 Days: This period encompasses all creator purchases and content deliverables, ensuring that the product gains initial traction and visibility. By the end of these 30 days, all promotional activities by creators are completed and the campaign is wrapped.
- 4 to 8 Weeks: During this extended period, the campaign focuses on continuing to capture reviews and ratings. The timing of these reviews and ratings depends largely on the sales velocity of the product. As sales increase, reviews and ratings will naturally follow, providing valuable social proof and enhancing the product's credibility.
Creator Timelines:
- A brand advocate only campaign will complete 3 weeks from launch because these creators are not generating content or leaving reviews/ratings
- A UGC creator campaign will take the full 30 days because these creators are generating content and are likely to leave reviews/ratings.
Campaign Type Timelines:
- Product Launch campaigns take 30 days to complete and are allotted an additional 4 to 8 weeks to continue to capture reviews/ratings
- Existing Product campaigns take 30 days to complete and are allotted an additional 4 to 8 weeks to continue to capture reviews/ratings
- Boost Star Rating campaigns will likely take the full 6 to 8 weeks depending on the total number of UGC creators in the campaign. These campaigns typically allot for a large volume of UGC creators.
We can tailor the campaign duration based on specific client needs and goals, though the standard period is designed for optimal results.
Types of Creators:
To maximize the impact of our campaigns, we collaborate with different types of creators, each bringing unique value and expertise:
Social Influencers (only creators that post live on IG/TT - social channels)
- Cost: $$$$$ (most expensive)
- Purpose: Best for brand awareness and upper funnel metrics
- Value:
- Create engaging, high-quality content
- Generate word-of-mouth marketing across social channels like Instagram, TikTok and Youtube
- Drive quality traffic to the product detail page (PDP)
- Enhance SEO
Premium UGC (does not post live, uploads to Momentum)
- Cost: $$$ (expensive)
- Purpose: Make high-quality content that can be reused/repurposed
- Value:
- High quality content
Standard UGC (User-Generated Content) Creators (does not post live, uploads to Momentum)
- Cost: $$$ (less expensive)
- Purpose: Drive eCommerce KPIs, specifically reviews and ratings
- Value:
- Increased credibility via reviews/ratings
- Produce various forms of user-generated content published to the ProductWind platform
- Create content that can be reused as brand assets
- Improve SEO
Brand Advocates
- Cost: $ (least expensive)
- Purpose: Provide valuable product feedback and drive SEO, sales and improved Share of Voice
- Value:
- Excited to purchase and review products
- Potential to be new to the brand and generate repeat purchases
FAQs:
How can I choose the right campaign type for my product?
The choice of campaign depends on your specific goals:
- New Product Launch is ideal for introducing new products to the market.
- Existing Product Launch works best for boosting visibility and sales of established products.
- Boost Star Rating is designed to improve product ratings and drive higher conversion rates.
- Evergreen Campaign helps maintain ongoing product visibility and performance over time
Your dedicated support team can help you strategically design campaigns based on your goals!
How can I get more detailed information about each campaign type?
For detailed information on each campaign type, including specific objectives and benefits, please visit the individual campaign pages.
What are the KPIs I can measure for a ProductWind Campaign?
For a ProductWind campaign, you can measure a range of Key Performance Indicators (KPIs) to assess its effectiveness:
- Sales Volume: Track the increase in sales before, during, and after the campaign to gauge its impact on revenue.
- Product Visibility: Measure changes in product visibility, including organic search impressions and clicks, to understand how well the campaign is driving traffic to your product listings. Assess improvements in product rank across organic and sponsored search terms
- Reviews + Star Ratings: Track changes in product ratings to assess improvements in customer satisfaction and overall product appeal. Measure the volume of new, authentic reviews generated to evaluate the campaign’s success in enhancing product credibility.
- Social Metrics: Evaluate engagements across individual assets/posts, such as likes, shares, and comments and measure the total social impressions to gauge the impact of influencer content.